MGR 465 - Optimizing a Website for Social Media and Advertising Campaigns
2470253
Delivery Options
Online
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Course Description
In the age of ecommerce, a well-ranking website is key to success. Get on the road to SEO mastery through real-world examples, case studies and hands-on experience using tools and techniques to measure SEO efficacy. By course end, you'll be prepared to implement productive strategies that attract more visitors by elevating your website's search engine standing.Learner Outcomes
At the end of this course, learners will be able to:
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Apply best practices for website optimization, including creating compelling content, optimizing for search engines, and improving website load time.
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Create and manage social media accounts to promote website content and drive traffic to the website.
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Develop an integrated plan for website promotion that leverages social media, advertising, and website optimization.
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Understand the importance of user experience in website design and development.
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Analyze website data to measure the success of social media and advertising efforts.
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