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Course Description

Professionals looking to develop skills in content strategy and digital marketing, look no further. Through lectures, case studies, and discussions, we'll examine the key principles, techniques, and tools invaluable to creating effective content strategies. Entrepreneurs, freelancers, marketers, and communicators will want to take advantage of this fruitful opportunity to level up their digital marketing prowess, keep up to date with trends and best practices, and network with other professionals.

Learner Outcomes

At the end of this course, learners will be able to: 

  • Explain the role of content strategy in achieving digital marketing goals, and how to create a plan that aligns with business objectives. 

  • Apply content strategy principles to create a comprehensive digital marketing plan, including identifying target audiences, defining content types, and selecting appropriate channels. 

  • Analyze the effectiveness of their content strategy and make data-driven decisions to optimize performance. 

  • Evaluate the success of their digital marketing efforts and make adjustments to improve future campaigns. 

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Enroll Now - Select a section to enroll in
Section Title
Content and Planning Strategie
Type
On-line
Days
F
Time
9:00AM to 3:59PM
Dates
Apr 25, 2025
Schedule and Location
View Details
Contact Hours
6.0
Location
  • Online
Campus
Online  
Course Fee(s)
Tuition $185.00
Drop Request Deadline
Apr 23, 2025
Instructors
  • Jayna Lowe
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