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Course Description

For many cannabis professionals, promoting their products and entrenching their brands in the Canadian cannabis marketing sphere can be an uphill battle. This course takes aim at the barriers to marketing cannabis products and services: domestic/international legal restrictions, operational limitations of a new industry, social/political/cultural stigmas, and the bottleneck of medical research. Throughout the course we will be adding promotional tools to your arsenal, with a focus on marketing versatility, increasing messaging/targeting/accuracy, and successful branding and product development.
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