MGR 459 - Social Media Content Strategies
2470079
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Course Description
With countless platforms in the landscape, choosing the right channels for your organization can be daunting. We'll explore these various platforms, their features, and benefits, and learn how to tailor strategy to organizational goals. Whether you're a newbie or a pro, gain valuable insights to craft a successful social media plan that drives your organization forward.Learner Outcomes
At the end of this course, learners will be able to:
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Compare and contrast different social media content formats (e.g., images, videos, text) and their effectiveness in achieving marketing goals.
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Develop a social media content strategy for a given brand or organization.
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Create and publish engaging social media content that aligns with a specific marketing objective.
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Analyze social media trends and use them to inform content creation.
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Evaluate the success of a social media campaign in achieving its intended goals.
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Design a comprehensive social media content strategy that incorporates various content formats and distribution channels.
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